It was not an easy task to put together one of the best Android tablet available on the market with a very low price tag of $199. The Making of Nexus 7 tablet, latest android tablet from Google this year was a challenge for the manufacturer and a delight for those who own it or plan on owning. Benjamin Yeh, the head of Asus UK explains how a massive group effort was required get the job done in such a short amount of time:
“Our top executives met Google’s top executives at CES to talk about opportunities and how they saw the future market. That’s when we came up with the idea of the Google Nexus 7 by Asus. That was in January, and mass production started in May.
So, that was four months. For a mass-market device, from concept to mass production, we’re talking about six to twelve months. Six months are very tight.
Immediately, we sent a complete design team to Mountain View, to work with Google. Google also sent seven engineers to Asus to work on the project as well. So, that’s what we had in the design team – and then there were our partners in the supply chain – key components and so on. Everyone was excited about the concept, but we needed to work together to get it through the supply chain. And it wasn’t just Asus and Google who were excited – our suppliers were too. Everyone wanted to be part of the game!”
About the hardware, ASUS and Google were set on creating a light-weight, easy to hold 7-inch device. To achieve the slim profile and the overall great feel of the device, they created a new LCD design called Asus TruVivid. The new display tech involves using less glass for improved user experience. Benjamin Yeh, explains:
“The device had to be thin and light, with a weight under 340 grams. So to get that lightness, normally the CPU would be small [low-powered]. But to get media playback, and particularly high-definition media, the processor has to be powerful. The strong CPU in a very small space is difficult. And also the screen: you want it to be very responsive and also to have multi-touch . So normally the LCD should be thick.
So, for the LCD module, we used a special design, which we called Asus TruVivid. That is actually two technologies together – the first is a one-glass solution, and the second is lamination.
The traditional way to make a tablet touchscreen actually uses four pieces of glass. You have the LCD back panel, then the back glass and front glass, with the liquid crystal in the middle. On top of the front glass you have the touch sensor glass. And then on top of the sensor glass you have the protective glass. So with the one glass solution, we put together the protective glass and the sensor glass. So the sensor is just a film attached to the glass, to make it thinner. And that also makes it lighter.”
In Nexus 7 software and hardware were made to work together, to achieve great performance and battery life. Thanks to it’s Tegra 3 quad-core chipset and optimized Android software, the Nexus 7 can go for around 9.5 hours on a single charge. The Nexus 7 was created in a record time, without any sacrifice to quality and user experience. It is one of the best tablets all-around.